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William Hill is a name synonymous for sports betting. This brand is instantly recognizable, even to those not involved with betting at all. With nearly a century of tradition and experience in bookmaking, Will Hill is the arguable point of reference in the industry. You’ll find no other quite like them. Now that they’ve finally expanded into eSports, it’s time to see how well they hold in against competitors.

  • Betting Offer – 4/10
  • Esport Portfolio – 6/10
  • Live Bets – /10
  • Promotions – 9/10
  • Software Usability – 9/10
  • Security – 10/10
  • Payment Options – 10/10
  • Customer Service – 10/10

Review: William Hill


Betting Offer:

We were slightly disappointed right off the bat, as William Hill only allows for straight up match winner betting across all matches, regardless of anything. They compensate a bit by offering a nice variety of matches, but we’d like to see more diversity overall – especially with a brand of such stature and importance.


At William Hill, you can place bets on matches from competitive CS: GO, League of Legends and Starcraft 2. It’s a narrowed down eSports lineup, but quite versatile nonetheless; the bookie gets plus points because of the amount of minor and major tournaments they cover for League of Legends in particular.

Live Bets:

Even at William Hill, we were surprised that you won’t be able to place live bets on eSports matches.

Welcome Offers:

By using promo code F20 during registration at the bookie, you are eligible for 2 x £10 free bets. To qualify, you simply need to stake a minimum of £10 on your first ever sports bet, with single or cumulative odds at 1.2 or higher.


This is truly needless to say, but William Hill is one of the most reputable bookies on the planet. You should have no concerns with placing your cash and trust in their hands. They are licensed and regulated by the UK Gambling Commission for UK players and Gibraltar for everyone else.

Customer Service:

With a brand name of this magnitude, absolute top notch customer service is a must, and the bookie certainly delivers. Not only do you have one of the most comprehensive Help centers we’ve seen, but there are multiple ways of achieving direct contact with trained support staff; live chat, e-mail and telephone – all of which are available 24/7 at your service.

Payment Transactions:

Continuing in the same manner, the bookie delivers utmost quality and variety by way of payment methods. Listing them all would give you headaches, simply rest assured that you’ll be able to deposit and withdraw regardless of where you live and what type of payment method you have at your disposal.

Design and Navigation:

William Hill features innumerable products on their website, ranging from financial betting to sports, therefore it’s only natural it will appear crammed and uneasy to navigate. However, it doesn’t take long to find your way around. Finding eSports markets to bet on is quite simple to boot, as it has a central location under the sports menu.